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Lizarondo

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About Me

Joselito Lizarondo

More about Joselito

Joselito is a pioneering entrepreneur, venture capitalist, and blockchain advisor whose career has helped shape the modern cryptocurrency and decentralized finance (DeFi) landscape. With a deep background in Bitcoin mining and over-the-counter (OTC) trading during the formative years of the crypto industry, Joselito quickly established himself as a visionary builder and operator—launching multiple successful ventures and contributing to the development of foundational Web3 infrastructure.

Swipe founding

In 2018, Joselito founded Swipe, a groundbreaking crypto-fintech platform that bridged the gap between digital assets and traditional finance. Swipe enabled real-time cryptocurrency-to-fiat conversions and payments via Visa debit cards—one of the first to do so globally.

Binance acquisition

Swipe quickly gained traction across retail and institutional segments, leading to a strategic acquisition by Binance, the world’s largest cryptocurrency exchange. In 2020, Binance acquired a majority stake in Swipe.

Venus Protocol founding

Parallel to his work with Swipe, Joselito founded Venus Protocol, one of the first major decentralized applications (dApps) to launch on Binance Smart Chain. Venus introduced an entirely new class of DeFi infrastructure.

Venture advisory

With hands-on experience scaling companies from inception to exit and building both centralized and decentralized systems at scale, Joselito brings a rare combination of technical expertise, regulatory acumen, and product vision.

Open finance

Joselito continues to play an active role in advancing the adoption of open financial systems and believes in a future where programmable money, decentralized governance, and financial inclusivity are globally accessible through user-centric technologies.

Press

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